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Amy Showalter, grassroots persuasion pioneer, consultant, speaker and author of The Underdog Edge, has offered her insights in the following publications and news web sites:
Capitol Insider” – ABC NewsChannel 8, Washington D.C.

You Can Change the Mind of the Powerful


Not all Team Members Are Equal
The Upside of Under: Engaging the Underdog Edge for Persuasion Success


Companies Can Succeed with Unconventional Tactics


Lobbying, Even for the Little Guy
Companies That Educate Employees on Civic Issues Get Results
Occupy Wall Street Protestors Make All the Wrong Political Moves

 

Our list of “Top Underdog Persuaders of 2011” was originally published on Fortune and CNN Money’s management web site and subsequently featured in over 40 media outlets, including:

 

A24Media – Africa’s Voice
AlipesNews
Association of Energy Engineers
Atlanta Business Chronicle
Austin American-Statesman (Austin, TX)
Austin Business Journal
Baltimore Business Journal
Birmingham Business Journal
Bizjournals.com, Inc.
Bolsamania (Web Financial Group)
Book Publishing Industry Today
Boston Business Journal
Business First of Buffalo
Business First of Columbus
Business First of Louisville
Business Journal of Greater Milwaukee
Business Journal of Phoenix
Business Review (Albany)
Charlotte Business Journal
Cincinnati Business Courier
Crains Cleveland Business
Dallas Business Journal
Dayton Business Journal
Denver Business Journal
Digital Journal
Distinctly Diva Beauty Network
Edinburgh Days Out
European Business Express
FinanzNachrichten.de (ABC New Media AG)
FinRoad
For Immediate Release
Foreclosures Evictions and You
GlobeSt.com
Gunther Portfolio
Houston Business Journal
India Infoline
KAIT ABC-8 (Jonesboro, AR)
KALB-TV CBS-2 / NBC-5 (Alexandria, LA)
Kansas City Business Journal
KATV-TV ABC-7 (Little Rock, AR)
KAUZ-TV CBS-6 (Wichita Falls, TX)
KAZT IND-7 (Phoenix/Prescott, AZ)
KBMT-TV ABC-12 (Beaumont, TX)
KCAU ABC-9 (Sioux City, IA)
KCBA-TV FOX-35 (Salinas, CA)
KCBD NBC-11 (Lubbock, TX)
KCEN-TV NBC-9 (Temple, TX)
KCOY CBS-12 (Santa Maria, CA)
KCTV-TV CBS-5 (Kansas City, MO)
KDUH-TV ABC-3 (Scottsbluff, NE)
KEYC-TV CBS-12 / FOX-12 (Mankato, MN)
KFDA CBS-10 (Amarillo, TX)
KFJX-TV FOX-14 (Pittsburg, KS)
KFMB 100.7 Jack-FM (San Diego, CA)
KFMB 760-AM (San Diego, CA)
KFMB-TV CBS-8 (San Diego, CA)
KFRE-TV CW-59 (Fresno, CA)
KFVE MyNetworkTV-5 (Honolulu, HI)
KFVS CBS-12 (Cape Girardeau, MO)
KGWN-TV CBS-5 (Fort Collins, CO)
KHNL-TV NBC-8 (Honolulu, HI)
KHQ-TV NBC-6 (Spokane, WA)
KIII-TV ABC-3 (Corpus Christi, TX)
KING-TV NBC-5 (Seattle, WA)
KION CBS-46 (Salinas, CA)
KKFX FOX-11 (Santa Maria, CA)
KLFY CBS-10 (Lafayette, LA)
KLJB-TV FOX-18 (Davenport, IA)
KLKN ABC-8 (Lincoln, NE)
KLTV ABC-7 (Tyler, TX)
KMEG-TV CBS-14 (Sioux City, IA)
KMPH-TV FOX-26 (Fresno, CA)
KNDO-TV NBC-3 (Yakima, WA)
KNDU-TV NBC (Kennewick, WA)
KNOE-TV CBS-8 (Monroe, LA)
KOAM-TV CBS-7 (Pittsburg, KS)
KOLD CBS-13 (Tucson, AZ)
KOTA ABC-3 (Rapid City, SD)
KOTV-TV CBS-6 (Tulsa, OK)
KPHO-TV CBS-5 (Phoenix, AZ)
KPLC NBC-7 (Lake Charles-Lafayette, LA)
KPTH-TV FOX-44 (Dakota Dunes, SD)
KPTM-TV FOX-42 (Omaha, NE)
Sacramento Bee

 

Over 100 media sources have published Amy’s insights on underdog influence:

Underdog Businesses Can Get What They Want from Elected Representatives, Says Grassroots Political Influence Expert Amy Showalter: Traditional Persuasion Methods Don’t Work with Top Dogs, Research Show

(published on over 100 online sites)

 

Advance for Hearing Practice Management

Insurance & Financial Advisor

Performance Excellence

The Baltimore Sun
Kitchen & Bath Business
Sales & Service Excellence
Associations Now – American Society of Association Executives
Cincinnati Business Courier
The Washington Times
Louisville Courier-Journal
Cincinnati Enquirer
Dallas Morning News
Birmingham News

Agency Sales Magazine

Small Business Opportunities
KAIT ABC-8 (Jonesboro, AR)
KALB-TV CBS-2 / NBC-5 (Alexandria, LA)
KATV-TV ABC-7 (Little Rock, AR)
KAUZ-TV CBS-6 (Wichita Falls, TX)
KAZT IND-7 (Phoenix/Prescott, AZ)
KBMT-TV ABC-12 (Beaumont, TX)
KCAU ABC-9 (Sioux City, IA)
KCBA-TV FOX-35 (Salinas, CA)
KCBD NBC-11 (Lubbock, TX)
KCEN-TV NBC-9 (Temple, TX)
KCOY CBS-12 (Santa Maria, CA)
KCTV-TV CBS-5 (Kansas City, MO)
KDUH-TV ABC-3 (Scottsbluff, NE)
KEYC-TV CBS-12 / FOX-12 (Mankato, MN)
KFDA CBS-10 (Amarillo, TX)
KFJX-TV FOX-14 (Pittsburg, KS)
KFMB-TV CBS-8 (San Diego, CA)
KFRE-TV CW-59 (Fresno, CA)
KFVE MyNetworkTV-5 (Honolulu, HI)
KFVS CBS-12 (Cape Girardeau, MO)
KGWN-TV CBS-5 (Fort Collins, CO)
KHNL-TV NBC-8 (Honolulu, HI)
KHQ-TV NBC-6 (Spokane, WA)
KIII-TV ABC-3 (Corpus Christi, TX)
KING-TV NBC-5 (Seattle, WA)
KION CBS-46 (Salinas, CA)
KKFX FOX-11 (Santa Maria, CA)
KLFY CBS-10 (Lafayette, LA)
KLKN ABC-8 (Lincoln, NE)
KLTV ABC-7 (Tyler, TX)
KMEG-TV CBS-14 (Sioux City, IA)
KMPH-TV FOX-26 (Fresno, CA)
KNDO-TV NBC-3 (Yakima, WA)
KNDU-TV NBC (Kennewick, WA)
KNOE-TV CBS-8 (Monroe, LA)
KOAM-TV CBS-7 (Pittsburg, KS)
KOLD CBS-13 (Tucson, AZ)
KOTA ABC-3 (Rapid City, SD)
KOTV-TV CBS-6 (Tulsa, OK)
KPHO-TV CBS-5 (Phoenix, AZ)
KPLC NBC-7 (Lake Charles-Lafayette, LA)
KPTH-TV FOX-44 (Dakota Dunes, SD)
KPTM-TV FOX-42 (Omaha, NE)
KPTV-TV FOX-12 (Beaverton, OR)
KQCW CW-12/19 (Tulsa, OK)
KRHD-TV ABC-40 (Bryan-College Station, TX)
KSFY-TV ABC-13 (Sioux Falls, SD)
KSLA CBS-12 (Shreveport, LA)
KSTC-TV IND-45 (Saint Paul, MN)
AlipesNews
Cleveland.com (Advance Internet)
DallasNews.com
Denton Record-Chronicle
Digital Journal
EIN Presswire
El Paso Times
Financial News Reports
FinanzNachrichten.de (ABC New Media AG)
FinRoad
Foreclosures Evictions and You
FOREX Trading News Today
Globe AdvisorHalEisner.com
Host Province
IT Industry Today
Journal of Common Stock
Austin Business Journal
Buffalo Business Journal
Louisville Business Journal
Albany Business Journal

Charlotte Business Journal
Jacksonville Business Journal

San Jose Business Journal

 

 

Amy has been a regular magazine columnist, authoring over 30 columns for Professional Insurance Agents Association (PIA) magazine and NKBA Profiles magazine. Amy’s insights have also been featured in the following state association executive organization newsletters and/or magazines and publications:

 

Ohio Society of Association Executives
Pennsylvania Society of Association Executives
Michigan Society of Association Executives
California Society of Association Executives
Insurance & Financial Advisor Monthly
Billiard Retailer
Business First of Louisville
Business Profile
Carolina Business
Cleaner
EQ Magazine
Detroiter
Executary
Financial Markets World
Inland Empire Business Journal
Laundry Today
Ontario Home Builder
Produce Merchandising
The Manager’s Intelligence Report
The Virginia Engineer
Turf News
Woman2Woman Business
Wood Design & Building
Today’s Insurance Professionals